No Bull Shit Social Media


No Bull Shit Social Media
 by Jason Falls and Eric Deckers

I thought this book offered a great overview on the importance of integrating social media into a business’s marketing tactics.   Jason Falls and Eric Deckers present a strong introduction to social media beginning by debunking the typical rationales that people use to avoid adopting the tool, while also addressing the standpoint of the social media purists.   It addresses the fears of using social media and counter offers with the benefits.   No Bull Shit Social Media expresses a new way of measuring success.  

 

The beginning of the book provided a comprehensive explanation of why it is important to utilize social media as well as the benefits.   A few kernels of advice include being social rather than on social and holding a multilogue conversation with a brand’s audience.   Falls and Decker bolster their position with several numeric facts that exhibit the importance of integrating social media into the strategy.  I most enjoyed the parts of the book that explained the consumer psychology behind social media and the strength of peer recommendation and trust.   However, I was hoping to discover more conclusions on the consumer thought-process or audience reacts to ways in which a company uses social media.

 

At some points throughout the book, I felt the writing was a bit repetitive.   It was reminiscent of the introduction marketing book.   While I suppose that was the point however with the lens of social media, I was hoping to learn more about the how.   Not how to use it – because I feel like social media developments are evolving too quickly for people to provide accurate advice on a how process – but how the psychological process of audience changes in the digital marketing sphere (ideas of trusting a brand, instating loyalty, or spreading good word of mouth).  While I may have picked up this book hoping for a deeper dig into specific information, I thought Falls and Deckers did a marvelous job of provided an overview of social media marketing and its importance for businesses to adopt it as a tool.  


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