Advertising 2.0 by Tracy L. Tuten book review
The book Advertising 2.0, social media marketing in a Web 2.0 world by Tracy L. Tuten is a very complete and descriptive book about advertising and social media. Tuten goes from describing how advertisers first advertised (through mass media) and then goes on to discuss why and how advertisers have decided to use the internet and various social media platforms as useful ways to advertise.
She uses specific examples of events in order to highlight the history of advertising and the Internet in order to create a well-rounded description of advertising and social media. As well as using references to specific events in the history of technology and advertising she also uses statistics to further validate her explanations. The use of statistics and examples I feel is extremely useful for someone who is interested in gaining a complete knowledge of advertising through the Internet.
The book is extremely easy to understand and uses a variety of real world examples in order to allow the reader to understand the book even more. The author goes into great detail about the vocabulary and history of advertising and social media in order to make sure the reader has a complete background of the information before delving into deeper more complicated topics. She even describes at great length a variety of social media sites. As well as that she also includes charts, and diagrams in order to further the books easy to understand context. One specific aspect that I thought was very useful was the fact that Tuten made sure to not only just define the vocabulary of the topic at hand but also explain how and why certain tools were useful and also talk about negative aspects of them while using real life examples and statistics to back the information up.
There were a few things that I did not find favorable about the book. In many sections of the book I felt like the author was talking to a very non –technological generation. For those who do not know anything about social media I recommend this book highly because I think it does a great job of going to great lengths to make sure the reader understands the material. However for people like me and for people who are already quite involved in social media I think that it might be better to choose a book that skips the general history and explanation of social media aspects and focuses on the aspects and social media sites that not that many people know of yet.
Another problem is that this book is a from 2008, which means it is not up to date and in an ever changing world like social media it is a good idea to read a book that is up to date. I would say that in 2008 this book would’ve been extremely useful even for those who already know a lot about social media. I say this because it gives a lot of advice of how to advertise through social media. However, now over three years later most companies already know all this and are on to new things in order to keep a leg up on other companies.
Overall, I’d like to recommend this book to those who would like a comprehensive and understandable book about how to advertise through social media.
Jessica W.